Don Palmer has over 30 years of experience in business, organizational development, entrepreneurship, private equity investing, and service on numerous corporate and non-profit boards. He began his career as a sales representative with Xerox Corporation, and then entered the vehicle business as Controller, Secretary & Treasurer with Kenworth of Cincinnati, and a commercial truck company providing sales, leasing, and service. Now as managing partner of Honey Creek Capital (honeycreekcapital.com), Don invests in small and mid-market businesses by providing value added services to maximize investment return. This includes strategic planning, management training and advisory role activities. Don is an active owner/investor in two real estate development companies, and was an investor/board member in Autobase, a software company serving the retail automobile market. Palmer became the fourth franchisee for JD Byrider, a used car sales/finance business, with two locations in Indianapolis. Don is a partner at Equipment Technologies (apachesprayer.com), a middle market agricultural equipment manufacturer in Mooresville, Indiana. He is also a long time partner at Palmer Truck Group (palmertrucks.com). Don is also an investor in Cardinal Equity, Command Equity and Tillery Capital. Additionally, Don was active for 30 years with Palmer Automotive Group, a family-owned, retail automobile business in Indiana. He served as President and Chairman of the automotive division and remains an investor.
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